Voices Against Violence: Giving forgettable petitions a powerful new voice.
The Senate voted against common sense gun laws, ignoring the voice of 90% of Americans. We had to do something more than create another petition that you sign with a 'click' and forget about two seconds later.
We launched an entirely new platform that enabled people to feel like they were actively taking a stand.
Introducing: the world's first petition you sign with your voice, and the invention of the Voice Signature.
RESULTS:
1,000 voices a day were raised to Congress.
Celebrities like Jim Carey, Tony Bennet and even Paul McCartney participated.
“My voice matters.” One common phrase. Thousands of unique voice signatures.
AWARDS:
D&AD
One Show Interactive
Webby Awards
The New York Festival
Art Director’s Club
Created with Zack Holliday (CD), Tom Weingard (CW) and Ferdinand Daniele (AD)
The online and iOS experience allowed users to record a simple phrase and watch it transform into a unique, 3D voice signature.
The signature could easily be shared, turned into your social profile image, and used to sign the petition.
A simple slider allowed users to not only see how many voices were raised, but also, how many voices had been lost to gun violence.