The Power Wagon is the most capable truck in the Ram lineup. But instead of demonstrating all of the behemoth’s features, we focused on one - the 12,000lb winch. The result - a very odd series of infomercials.
Each video ends with the Winch It Brothers’ phone number. Call it, and you’ll be faced with one of the longest phone trees ever created, including a few prize-related Easter Eggs.
Huge thanks to Dave Anthony and Nate Torrence for the improv master class. Created with Seth Kelly (CD), Sarah Betts (ACD), Brooks Hess (AD), and Courtney Harris (CW)
Did it work? Would we have made a case study video if it didn’t?
